Operational marketing, also known as tactical marketing, refers to the day-to-day activities that are involved in implementing a company’s marketing strategy. It involves executing specific marketing initiatives and tactics, such as advertising campaigns, email marketing, social media marketing, and promotions, to drive customer acquisition, retention, and revenue growth.

The value of operational marketing lies in its ability to translate a company’s overall marketing strategy into specific actions that will drive measurable results. By implementing and executing a well-designed operational marketing plan, a company can reach its target audience more effectively, build brand awareness, generate leads and sales, and ultimately increase profitability.

Components of operational marketing may include creating and executing marketing campaigns, designing and optimizing landing pages and email marketing campaigns, setting up and managing paid advertising campaigns, designing and creating marketing collateral and content, and conducting market research and analysis to inform marketing decisions.

Skills required to be effective in operational marketing include a solid understanding of marketing principles, knowledge of marketing technology and tools, strong project management skills, the ability to analyze data and metrics, and excellent communication and collaboration skills. Additionally, a successful operational marketer must be adaptable and able to pivot quickly in response to changes in the market, consumer behavior, or other external factors.